While stakeholder management is a component of development response, alone it may not achieve the best outcomes for everyone involved.
The key to a holistic Development Response approach is empathy. Meeting people where they are, genuinely understanding their needs and advocating for them throughout the lifecycle of a project offers advantages that not only benefit the project but may have lasting effects beyond the scope and timeframe of the work.
The difference is in the two-way nature of stakeholder advocacy which provides an open door for affected parties to communicate back to the team, and sets stakeholder managers up for success if concerns are considered transparently.
Development Response is Collaborative
Development response works best when everyone gets involved because each person has a unique function and perspective that helps shape the outcome.
Participants in DR include project leads, site managers, Council advisors, activation specialists, stakeholder managers, community representatives, business owners, and residents.
With so many moving parts, clear communication and a willingness to try new things are essential for building trust, solving challenges together, and creating results that truly reflect the needs of the people and place.
Development Response is essential
Development Response is not just a nice-to-have; it is a strategic necessity.
NZIER's Insight report "Where do the costs and benefits of infrastructure projects fall?" calls for the short-term disruption impacts on local businesses and communities to be incorporated into infrastructure decision-making to achieve far-reaching benefits.
This provides a clear rationale for mitigating the negative impacts on businesses and communities, supporting them and involving them early.